the BEAT of the week: Hedi Slimane's "California Song" at MOCA.

To put it modestly, Hedi Slimane is one of the most well-respected and most admired names in the fashion industry. He's helped build the modern fashion houses of Yves Saint Laurent and Dior Homme, and quite singlehandedly created what is the slim silhouette so common nowadays in menswear. But Slimane hasn't stopped there: he also designs album covers (Daft Punk), and writes and photographs (Vanity Fair).

His striking photography is getting its first proper West Coast show beginning this week, with the "California Song" exhibit at the MOCA Pacific Design Center. Divided into two parts, the installation will include a photo diary focused on California artists, musicians and youth culture, as well as a section with sonic, motion-photography. Select California bands, including L.A.'s own No Age and Ariel Pink, are also contributing music for the exhibition. Those two bands are slated to perform in the opening for the show on Nov. 11.

If you're familiar with any of Slimane's work, you already know that this exhibit will be beautiful and moving and distinct -- stark yet classy. You can take a peek at Slimane's photography here, in the meantime, but being able to see the work up close and personal will definitely be an experience of its own.

Hedi Slimane's "California Song" will be showing Nov. 12-Jan. 22, 2012 at the MOCA Pacific Design Center, located at in West Hollywood.

-- Chau Tu